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Ever wondered why some publishing houses consistently sniff out bestsellers while others chase their tails?It might not just be instinct - it could be the wagging tails under the desks.Studies show that spending just ten minutes petting a…

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Key TakeawaysContent marketing can generate significantly more leads than traditional marketing at a lower cost whilst facing less direct competition than search engine rankingsAccording to a 2022 report, 84% of marketers reported a…

Key Takeaways:Getting your press release featured in The New York Times can significantly boost your brand's credibility and visibility to millions of readers.Press releases remain essential PR tools in 2024, with 68% of journalists citing…

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